Joyfolie started by making baby booties, then soft-soled shoes, and finally hard soles as her daughter grew. Now they make a large variety of beautiful boutique shoes including gladiator sandals, boots, flats, and sneakers. They also carry both women's and girl's clothing through their Mia Joy line with their dresses being very popular, especially for any special occasion such as a mommy and me or family photoshoot, holiday photos, or birthday parties.